A conscious business puts doing good, in some form, as equally important to delivering shareholder returns or owner/ partner wealth creation. Doing good means different things to different businesses, and this is where the true purpose of the business comes from. Your true business purpose and where you do good are aligned, complemented or even one and the same thing.
Click here to read more about purpose driven organisations
And it you want some ideas on how to figure out your purpose, or check that everyone is aware of it and aligned, then click here.
But having a clear purpose for doing good isn't sufficient if your work practices, leadership styles, and culture are pulling in an opposite direction.
A conscious business, and conscious leaders, are keenly aware of the bigger picture, the larger ecosphere in which they operate. This includes an awareness of the needs of all stakeholders (employees, customers, shareholders, suppliers, competitors, partners, community, governing and regulatory bodies, unions etc). A business is only as conscious as its leaders are, so helping leaders to become more aware of their own interconnectedness is often a good place to start. Click here for more on how to develop leadership consciousness.
Purpose and great leadership only go so far if your work practises and culture are not aligned. Conscious businesses constantly re-evaluate their culture and ways of working to ensure they are human-centered, empowering, engaging and productive. Click here to find out more about how to create conscious cultures and work practises.
Many organisations already do lots of good work in some of these areas, you may be doing conscious practises already without recognising them as such. The challenge is how to do more, how to expand to more areas of the organisation and fully embed it in the DNA.
A good place to start is to run an audit to see where you are already. Click here to request an audit.
Moving from a shareholder, or profit, primacy business to one that is both profit and purpose is a change journey, and takes time. Click here for more information and resources on how to journey map and communicate this change
Click here to read more about purpose driven organisations
And it you want some ideas on how to figure out your purpose, or check that everyone is aware of it and aligned, then click here.
But having a clear purpose for doing good isn't sufficient if your work practices, leadership styles, and culture are pulling in an opposite direction.
A conscious business, and conscious leaders, are keenly aware of the bigger picture, the larger ecosphere in which they operate. This includes an awareness of the needs of all stakeholders (employees, customers, shareholders, suppliers, competitors, partners, community, governing and regulatory bodies, unions etc). A business is only as conscious as its leaders are, so helping leaders to become more aware of their own interconnectedness is often a good place to start. Click here for more on how to develop leadership consciousness.
Purpose and great leadership only go so far if your work practises and culture are not aligned. Conscious businesses constantly re-evaluate their culture and ways of working to ensure they are human-centered, empowering, engaging and productive. Click here to find out more about how to create conscious cultures and work practises.
Many organisations already do lots of good work in some of these areas, you may be doing conscious practises already without recognising them as such. The challenge is how to do more, how to expand to more areas of the organisation and fully embed it in the DNA.
A good place to start is to run an audit to see where you are already. Click here to request an audit.
Moving from a shareholder, or profit, primacy business to one that is both profit and purpose is a change journey, and takes time. Click here for more information and resources on how to journey map and communicate this change